The F-TYPE — Burning Desire
Building desire for the most anticiapted new car from Jaguar in 50 years. The Jaguar F-TYPE.
A three year project to take the car to market, telling its story from development through launch and beyond. A fully integrated campaign that was shortlisted in Campaign's Big Awards 2013 as well as several other global awards, We pushed every channel to deliver break through work as well as commissioning Lana Del Ray to write a launch song, and promote the car to millions, through social channels. Below you'll find a summary film of the campaign and every aspect of the launch of possibly the most anticipated new car from Jaguar. As well as selection of other stand alone pieces of content.