The Jaguar XF Sportbrake — Life Balanced.
The perfect combination of Beauty and utility. Sportbrake is beautifuly designed but also practical. It opened the brand up to a wider audience than had been possible before
The Jaguar Sportsbrake is aimed at is a group identified as the Active Elite. They lead full lives but shouldn't need to compromise when picking their car. They know their stuff when it comes to choosing the right kit. Indexing very high in a number of lifestyle sports. We targeted specialist press and media sites that played with the balance theme, We tipping the balance back in the favour of Jaguar when it came to choosing a car for our audience.
Below is a snap shot of the campaign toolkit.
