Thank you cows
Mums needed reminding of Müller natural dairy goodness if we were to hold off Activia's challenge for the crown of number 1 yogurt brand. We helped bring "Thank you cows" to life and give mums and families an opportunity to get hands on with the herd. Working with VCCP the Carlson team developed the digital suite of work and an engaging social campaign with the globe trotting cow.
Local Treasures
Müller loves local, and so do its customers, so we created the 'Local Treasures' website to provide users with information about the Müller Summer Roadshow, and to encourage them to enjoy local days out and share their own Local Treasures with others.