Spark44 — A new agency model.
Spark44 was established as a Joint Venture between JLR and the agency partners of which I was one. The London CD and one of three Global creative partners. We were set up with a simply defined objective, to generate Global demand for the Jaguar brand. In under three years we built a global network of offices and employed more than 250 people world-wide.
Taking on the total global and local advertising tasks, including digital, web, content and social responsibility. We led the global brand relaunch, sometimes collaborating with partner agencies. We also produced all product launch and support materials. Below you can see a snapshot of some of the work that we developed in London. You can also see more of the Villains brand campaign work here.
A snap shot of some of the work.
The Icon Film.
CX16 Digital Platform
The CX16 Concept Launch film. The Car that would become F-Type